THESIS: If companies created disappearing packaging for popular products, the US could cut down on about 140 billion pounds of product packaging waste generated every year.
SOAP - the bar is contained in what is usually a heavy paper carton that is rendered useless as soon as the soap bar is removed, wasting 7 grams of paper per package. This results in 3,950 pounds of waste per shipping truck.
The Solution: Water-soluble Soap Boxes
TRASH BAGS - brand identity and marketing material are printed on a heavy-weight paperboard box that holds the roll of bags. This box is used (somewhat unsuccessfully) as a dispenser, until it is eventually trashed. This packaging creates 49 grams of paper waste, about 3,334 pounds of waste per truck.
The Solution: Print Directly on the Roll of Bags
TEA BAGS - as they’re sold now, they are stapled to a paper handle at the end of a string, wrapped in a waxed paper folder, stacked with other folders in a heavy paperboard box and then sealed in plastic. The outermost layer of plastic is thrown away immediately, the box when all of the tea has been used. This wastes 15 grams of paper and 2 grams of plastic, equaling 2,646 pounds per truck.
The Solution: Tear & Use Tea Bags
To see more packaging solutions from Aaron Mickelson's Pratt Institute Senior Thesis, check out The Disappearing Package here.