• So About That Mike & Ike Breakup...

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    Looks like it's for real. You know how Mike wants to make music now? Well...

    Agency: Nail

  • New Balance Minimus: Connect More

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    Here's some new work from our friends over at Arnold:

    Are they taking aim at the efforts of the other local footwear company in town? We think so... And we like it.

  • Gap: "Be Your Own T" Billboard Installation

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    So we saw a new billboard that pretty much looks like this going up by the MassPike yesterday (we were Westbound and tried taking a pic, but quickly discovered trying to do so in a moving vehicle at 75 mph wasn't gonna work):

    Initially, we thought that Gap was going for a local tie-in to the T, but it looks like that was just incidental. Oh well. Still, we like it.

    Made us wonder though, especially with the crappy weather we've been having, what happens when it rains?

  • To Tebow or Not To Tebow...

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    Paul Pierce, your nickname is The Truth. So please, no more of this tonight:

    We know you're more creative than that...

    Via.

  • SCA-LA-BRI-NE! SCA-LA-BRI-NE! To the Rescue...

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    No injury is funny (sorry, Derrick Rose and Chicago fans). But if you, like us, loved (liked a little?) Brian Scalabrine when he was with the Celtics, you gotta love this:

    Via.

  • Move Like You're Meant To.

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    So recently, a member of our staff tore up his calf muscle doing CrossFit (and he swears it was his fault, not CrossFit's). And now he has go through at least 6 weeks of rehab and physical therapy. This place seems like a great place to go for that:

    Don't you think?

    Nice work, Nail.

  • I AM A CELTIC... In The Playoffs.

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    Our beloved Boston Celtics are in the NBA Playoffs. And so here are the latest spots from Allen & Gerritsen's "I AM A CELTIC" campaign:

    “[In] the playoffs, our challenge is to ratchet up the excitement to the next level, and we’re always inspired by the mindset the players have at this time of year,” said a&g Chief Creative Officer Gary Greenberg. “With this campaign we tried to get in the heads of the Celtics players – and their fans – to remind everyone that the stakes are higher and that the passion and intensity of the postseason really is a different animal.”

    Indeed it is.

    Here's to a Game 2 win tonight! Go C's!

  • What's Your NOOK?

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    With a Microsoft partnership giving Barnes & Noble stock a boost today, you'll probably be seeing a lot more of these from our friends over at Mullen...

    The word is Microsoft is developing a Nook app to be integrated into Windows 8, which is due for release this year. This potentially opens up Barnes & Noble's digital bookstore to hundreds of millions of customers. And could make Nook a major player in a tablet market currently dominated by Apple's iPad and Amazon's Kindle.

    Can you say Tablet Wars?

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