The numbers speak for themselves. 50 million total views between the two "non-traditional ads" below say something about the value of hitting a nerve and "putting [a] finger on something that we all know is true but rarely talk about", especially in the midst of a trending national movement — in this case, women's empowerment.
Is there anything wrong with marketers capitalizing on such movements? Do you think we'll see much more of this kind of branding?
Check out the original piece discussing this phenomenon on Marketplace.