Pick One. And Stick With It.
We simply cannot overstate the importance of being decisive in this advertising / branding / design / marketing business of ours. There's something to be said about making a decision – picking something – and sticking with it.
Let us illustrate our point by enlisting the help of one of Americana's all-time iconic brands:
See the full evolution here. Just some tweaks here and there, right?
And then there's this, too:
Now look at the No. 2 brand:
There's a reason why one of them is the leader and the other just falls short (hell, there are many reasons...)
So, don't be afraid to make a decision. Be brave and stick with it.
And if somehow, that decision proves to be a mistake, well, there's also something to be said for owning up to it, and then making it right.