Pick One. And Stick With It.

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We simply cannot overstate the importance of being decisive in this advertising / branding / design / marketing business of ours. There's something to be said about making a decision – picking something – and sticking with it.

Let us illustrate our point by enlisting the help of one of Americana's all-time iconic brands:

See the full evolution here. Just some tweaks here and there, right?

And then there's this, too:

Now look at the No. 2 brand:

There's a reason why one of them is the leader and the other just falls short (hell, there are many reasons...)

So, don't be afraid to make a decision. Be brave and stick with it.

And if somehow, that decision proves to be a mistake, well, there's also something to be said for owning up to it, and then making it right.


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