So... This is embarrassing. We were sitting on the edge of our seats last night as we eagerly awaited the conclusion of this year's Beanpot Tourney. And we have to admit, we were rooting for BC to prevail (and they did, so congrats, Eagles). Why, you ask? (No, it's not that we don't like Northeastern, another fine New England institution).
We were hoping Boston College would repeat as Beanpot Champs because we were so looking forward to commemorate the win by posting some classic print ads from back in the day when Hill Holliday was handling branding duties for said Jesuit, Catholic university down on Comm. Ave.
Alas, as we rummaged through our print archives, said ads could not be found (we're pretty sure the Hill / BC partnership that produced these ads happened before digital). So, why tell you all this now – when we could have easily just scrapped the story, run something else and no one would be the wiser?
Because we are just that stubborn. And we are not above asking you for help.
From what we can remember, the campaign in question featured BC's sports teams (men's ice hockey, basketball, football, etc.) and juxtaposed these images with tongue-in-cheek copy that alluded to Biblical imagery ("walking on water," etc.) So, are we crazy and just making all this up? Or does any of this sound familiar to anyone? Do you have access to these ads? Can you please send them our way?
In the meantime, enjoy these "vintage" ads:
PS: BU lost to Harvard in the consolation game? Really? C'mon, BU.