Step 1: Put a hidden camera on your ass.
Step 2: Shake what your mama gave you.
Step 3: Post results online.
Step 4: Do a U.S. city tour?
We're curious to see how this would play out elsewhere (i.e. Boston). Hell, make a damn study out of it and give us some metrics. We do love research around here. Are you listening, RearViewGirls?
If you haven't heard yet, Crispin Porter + Bogusky is scrapping their Old Navy Supermodelquins campaign for something more music-centric. This news made us think of another "hot shop" that fielded a "music-centric" effort for another clothing company back in the day.
The full breadth of Modernista's work for Gap isn't readily available on YouTube, but if you click around their old avant-garde site (we know), it's still possible to view most of it. The likes of Badly Drawn Boy, India.Arie, Ziggy Marley, Thievery Corp., a young Shannyn Sossamon and Will Ferrell/Neil Diamond, among others, made some nice contributions – it's definitely worth a look. We're still fans.
And no, the irony that Old Navy is owned by Gap, Inc. is not lost on us either.
We tweeted about this the other day. Tell Digitas when you think the snow will melt in Boston and you could win an iPad. Just go on Twitter with your answer and the hashtag #whenwillitmelt – entries are being accepted until Friday 2/25 at 5pm. Have at it.
Don't worry. Pretty sure Punxsutawney Phil has already been disqualified.
Speaking of Facebook, check out the work of 21st century process painter Enda O’Donoghue.
The Irish artist searches through popular online social networks and blogs, finds the "perfect" image, requests permission from the owner and then begins the meticulous process of deconstructing and then recreating said image – digital glitches and all – as an oil painting on canvas.
Now if you're going to get recognized for sifting through and looking at other people's random pictures online, this is the way to do it. Just sayin'.
Remember the Winklevoss Twins in The Social Network? You know how Armie Hammer is only one guy but played both of them? Ever heard of Josh Pence (for that matter, ever heard of Armie Hammer?) Here's how Fincher & Co. painstakingly pulled off the twins:
Awesome, yet totally unnecessary? Or a great example of committing to a vision and executing it perfectly?
As for Lindsay Lohan's performance in The Parent Trap remake, we're pretty sure they made a deal with the devil for that one.
