If you haven't come across this by now, then you must live under a rock. And you don't really need any home decorating or furnishing under that rock, so you don't get any home décor or furniture catalogs in the mail. As such, this Tumblr wouldn't make much sense to you then...
Because what exactly is Catalog Living? Well, it's "a glimpse into the exciting world of the people (their names are Gary and Elaine) living in your catalogs" – that's what. Not to mention a fine satirical commentary on the art direction and styling that go into creating imagery that supposedly makes you crave these kinds of wares:
National Geographic tapped the visual effects wizards at Brickyard VFX to recreate century-old Fenway Park in every glorious detail for their documentary “Inside Fenway Park” airing this spring on PBS, according to Brickyard VFX co-owner Dave Waller. Narrated by Matt Damon, the film features rare archival footage and present-day behind-the-scenes glimpses of the Park during a 2011 home stand against The Yankees.
National Geographic wanted to capture the full, 100-year history of Fenway Park, but several aspects of America's beloved ballpark have been lost to time, which is why award winning Bob Caputo, (who wrote and co-produced “Inside Fenway Park” with wife Amy Wray) a 25-year veteran writer and photographer for National Geographic, turned to Brickyard to supply the missing elements.
"Armed with original blueprints and thousands of archival photos supplied by the Red Sox, we were able to piece together the exact configuration of the Park as it looked on Opening Day in 1912. We even went down to the City of Boston Building Department to look at the original plans. When we got the digital model mocked up, Janet Marie Smith (the Fenway Park architect in charge of all the renovations this century) came to our Back Bay studio to fine-tune it with us. She knows every nut and bolt in the place, “ said Waller.
Yesterday, Boston-based Springpad launched its latest iteration. And the consensus among fans right now seems to be, "Watch out, Evernote and Pinterest..."
So what makes the now visually-based, image-driven Springpad different from Pinterest? According to co-founder and business development VP Jeff Janer, “We want to form active micro-communities that revolve around particular interests. Pinterest is focused on inspiration that may lead to a transaction, but there’s not really any collaboration there.” Springpad's addition of many more layers of contextual information makes the service into a more sophisticated social collaboration tool.
Oh, and fun fact – Mullen stalwart Edward Boches is Chief Marketing Officer and Board Member for the startup.
The South End shop wants to showcase Boston's most innovative businesses and reward one with a FREE website makeover. It isn't just a design refresh, but a complete overhaul of your company's home page and social media presence (e.g. Twitter, Facebook and YouTube). Metropolis Creative handles the design, while their copywriting friends at The Hired Pens take care of the copy. Together, they'll overhaul your brand, improve your SEO effectiveness and update your social media strategy.
The event takes place at Felt on Wednesday, April 25th from 6-9pm. You can enter or nominate a website here. What are you waiting for? Get to it.