• Boston Magazine: We Will Finish The Race

    / Comments (2)

    Easily one of our favorite magazine covers. Ever.

    Here's an excerpt from the write-up by Boston Magazine Editor-In-Chief John Wolfson on how the cover and feature all came together:

    We initially settled on the idea of commissioning Marathon-related essays from a number of Boston writers, and then set about brainstorming ideas for illustrating that package of stories. Should we create a photo illustration of a runner’s bib in the shape of a heart? Should we photograph a tattered marathon olive wreath on a black background? Then our design director, Brian Struble, and deputy design director, Liz Noftle, came up with the concept of taking shoes worn during the marathon and arranging them so that the negative space is in the shape of a heart. For reasons I’ll explain in a moment, I knew as soon as I heard the idea that we had our concept—not just for the collection of essays, but also for the cover. In fact, I quickly realized that the stories of the runners who wore those shoes would be even more powerful than the essays we’d commissioned.

    Read more about it here.

    Copies of the May issue are on newsstands today. A poster, which will be sold to benefit The One Fund is already in the works. So stay tuned.

  • Chicago Tribune Buys Boston Globe Lunch.

    / Comments (0)

    Apparently, pies from Pizzeria Regina just arrived in the Boston Globe newsroom with this note attached:

    That's just awesome.

    Via

  • A Joint Ad from Nike, Puma, Adidas, and New Balance for Boston.

    / Comments (10)

    We don't know how French ad agency Fast Mood was able to pull this off and so quickly, but apparently, they got major sportswear brands Nike, Puma, Adidas, and New Balance to cosponsor an ad for Boston that simply stated, "Today we are all in the same team."

    Via

  • Photo Series: Manhunt in Boston

    / Comments (0)

    These images, curated by Slate, look like they're out of a movie; but, as we all know, these depict the surreal and eerie events we, as a city, collectively lived through not too long ago...

    More here.

    Via

  • Please Give to The One Fund.

    / Comments (0)

    Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino have announced the formation of The One Fund Boston, Inc. to help the people most affected by the tragic events that occurred in Boston on April 15, 2013.

    Find out more here. And you can donate here.

Rocket Fuel