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  • JetBlue: Get Away With It.

    June 6th, 2012 / Comments (0)

    Did you hear about Mullen’s new campaign for JetBlue? It’s a game-show called “Get Away With It” – a real, live, online game show with a real studio (in Manhattan), a real host (“Mark Hammerberg”), a real assistant (“Hailey Sweet”) and real contestants who will be streamed into the studio via Skype.

    They'll be running five shows per day from June 18 – 22. They’re recruiting players right now. Winners and players will get JetBlue Getaways vacation packages to places like the Caribbean and other tropical paradises. Check it out.

  • Celtics Need To Come Up BIG Tonight.

    June 1st, 2012 / Comments (2)

    We've been meaning to post this for a while now... And today's probably as good a day as any to do it.


    Agency: Goodby

    Let's go, Celtics. Beat the Heat.

  • Free Donut Day TODAY.

    June 1st, 2012 / Comments (0)

    Sometimes the best campaigns are all about giving away "free" stuff.

    Thank you, Dunkin' Donuts.

  • Coupe Farts. Everyone Listens.

    May 21st, 2012 / Comments (0)

    Recently, Boulder’s Coupe Studios challenged Egotist readers to pose sound questions via Twitter in preparation for their new “Ideas. Amplified.” campaign from gyro’s Denver office. The crowd-sourcing initiative launches today (you'll see it over there on the right) and features original animated soundscapes by Coupe, animated visuals by gyro AD and resident doodle maestro, Rob Lewis, and questions submitted by Egotist readers. Writer Ricky Lambert and ECD Cameron Day pitched in on the concept, along with Coupe’s multi-faceted sound designers and composers. Credit for the twittered questions appear in each banner. Tweet your question today for consideration in future banners — the weirder, the better.

  • So About That Mike & Ike Breakup...

    May 17th, 2012 / Comments (0)

    Looks like it's for real. You know how Mike wants to make music now? Well...

    Agency: Nail

  • New Balance Minimus: Connect More

    May 16th, 2012 / Comments (0)

    Here's some new work from our friends over at Arnold:

    Are they taking aim at the efforts of the other local footwear company in town? We think so... And we like it.

  • Gap: "Be Your Own T" Billboard Installation

    May 10th, 2012 / Comments (0)

    So we saw a new billboard that pretty much looks like this going up by the MassPike yesterday (we were Westbound and tried taking a pic, but quickly discovered trying to do so in a moving vehicle at 75 mph wasn't gonna work):

    Initially, we thought that Gap was going for a local tie-in to the T, but it looks like that was just incidental. Oh well. Still, we like it.

    Made us wonder though, especially with the crappy weather we've been having, what happens when it rains?

  • To Tebow or Not To Tebow...

    May 4th, 2012 / Comments (0)

    Paul Pierce, your nickname is The Truth. So please, no more of this tonight:

    We know you're more creative than that...

    Via.

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