• Just When You Thought They Couldn't Get Any Cuter...

    / Comments (0)

    Stop. It.

    Oh, we like this one, too...

    Agency: BBDO

  • Aaron Rodgers Returns with Discount Daaa-ble Check.

    / Comments (0)

    You didn't think this was over, did you?

    Agency: DDB Chicago

    Don't know about you, but we'd love to fly Grill Class sometime...

  • Football's Back... And You Can Watch it on Your Phone.

    / Comments (0)

    Per this gem from DirecTV and the Manning Bros...

    Agency: Grey Group

  • Aaron Mickelson: Disappearing Product Packaging Can Help Solve Our Waste Problem

    / Comments (2)

    THESIS: If companies created disappearing packaging for popular products, the US could cut down on about 140 billion pounds of product packaging waste generated every year.

    For Example:

    SOAP - the bar is contained in what is usually a heavy paper carton that is rendered useless as soon as the soap bar is removed, wasting 7 grams of paper per package. This results in 3,950 pounds of waste per shipping truck.

    The Solution: Water-soluble Soap Boxes

    TRASH BAGS - brand identity and marketing material are printed on a heavy-weight paperboard box that holds the roll of bags. This box is used (somewhat unsuccessfully) as a dispenser, until it is eventually trashed. This packaging creates 49 grams of paper waste, about 3,334 pounds of waste per truck.

    The Solution: Print Directly on the Roll of Bags

    TEA BAGS - as they’re sold now, they are stapled to a paper handle at the end of a string, wrapped in a waxed paper folder, stacked with other folders in a heavy paperboard box and then sealed in plastic. The outermost layer of plastic is thrown away immediately, the box when all of the tea has been used. This wastes 15 grams of paper and 2 grams of plastic, equaling 2,646 pounds per truck.

    The Solution: Tear & Use Tea Bags

    To see more packaging solutions from Aaron Mickelson's Pratt Institute Senior Thesis, check out The Disappearing Package here.


  • Tumblr Tuesday: Arrested Westeros

    / Comments (0)

    Ever wonder what it would be like to mash up Arrested Development and Game of Thrones? Well, wonder no more.

    Lindsay: Well, you and I have different management styles. I believe work should be fun, and you try to crush people’s spirits.

    Staff Infection - 1x15

    Lucille: What’s Spanish for “I know you speak English?"

    Making a Stand - 3x08

    Michael: What have we always said is the most important thing?
    George Michael: Breakfast.
    Michael: Family.

    Pilot - 1x01

    See more of Arrested Westeros here.

  • Allstate: Good Life Anthem

    / Comments (0)

    Agency: Leo Burnett

    Who said the 'anthem ad' is dead? Nice work, Leo Burnett.

  • Two Thousand and Thirteen Stripes

    / Comments (0)

    Austin design entrepreneurs UnderConsideration have a new initiative they are calling UC.Prints. The first run of posters commemorates American Independence Day 2013 with a clever puzzle involving the flag.

    See images here, and get one while they last here.

Rocket Fuel