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  • You Are Cordially Invited To The MEGABATH BASH.

    September 9th, 2011 / Comments (0)

    SapientNitro is throwing a little shindig up on the rooftop of the Colonnade in a couple weeks. Wanna come?

    Here are the deets, straight from the source:

    Come on up—the water's fine.

    SapientNitro invites you to stop by the Colonnade Hotel after work on September 22, and join hundreds of Boston creative-types atop the city skyline. Come connect, imbibe and revel as the bubble machines are cranked up, the ducks are let loose, and the swanky rooftop pool is transformed into the biggest rooftop bathtub the city has ever seen. (Well, there haven't been that many, really. But still.)

    So grab a stack of business cards, find that bathrobe you've been saving for a special occasion, and get ready for a glamorous affair—well, as glamorous as a tub of rubber duckies can get!

    Thursday, September 22, 2011
    Starting at 5:30 PM

    Colonnade Rooftop
    120 Huntington Avenue
    Boston, MA 02116

    Alright, see ya there.

  • Now Hiring: Account Management Intern - Blitz

    September 7th, 2011 / Comments (0)

    Check out this internship now:

    Blitz in Waltham needs an Account Management Intern.

    Please Note: You must become a member to see jobs posted within the last three days.

  • More John Krasinski vs. Alec Baldwin...

    August 31st, 2011 / Comments (0)

    With the Yankees in town again, New Era gives us another chapter in the John Krasinski (Newton, Mass. native) / Alec Baldwin feud:

    Agency: Brooklyn Brothers

    Via.

  • Adam Larson & Mistress For NBA 2K12.

    August 3rd, 2011 / Comments (2)

    This is the first time NBA 2K is sporting variant covers for its latest release. And local artist Adam Larson had the honor of creating them:

    Guess which cover is our favorite.

    Agency: Mistress

    Via.

  • Reebok + CrossFit: Who Is The Fittest On Earth?

    August 1st, 2011 / Comments (2)

    Ever heard of CrossFit? Well, we here at The Egotist are fans of this fitness training program. Local affiliate CrossFit Fenway puts it this way:

    [CrossFit] is high-octane small-group personal training. This is millionaire results at bargain prices. This is constantly varied functional movements at high intensity. This is the finest 15 minutes of your day.

    Well, this year Canton-based Reebok sponsored the CrossFit Games, an event that started in the spring and culminated in a three-day finals competition for the "world’s fittest athlete" just this past weekend in Carson, CA.

    Why does all this matter? Besides the fact that Boston just got another helping of bragging rights – with local affiliate CrossFit New England winning it all in the team competition and Pembroke, Mass. native Stacey Kroon finishing 15th as "Fittest Athlete on Earth"? Well, this is a huge coup for Reebok. Because CrossFit is just getting bigger and bigger everyday (it has grown from 18 affiliated gyms in 2005 to about 1,700 in 2010). But more importantly, this kind of sponsorship and association brings about this kind of branded work:

    Not bad, right?

    Speaking of not bad, Rich Froning Jr. and Annie Thorisdottir are the 2011 Reebok CrossFit Games champions, by the way.

    Congrats to all athletes competing in the Games. And to Reebok.

  • YACHT It Up On This Hot Summer Day.

    July 22nd, 2011 / Comments (0)

    We're supposed to top out at 101 degrees in the Hub today. So why not turn up the volume and the A/C and cool down with some new music:

    Sound a little familiar? Well, you probably recognize "Psychic City" from BBH's short stint on Cadillac...

    In any case, want more YACHT? Check 'em out here.

    And stay cool out there, boys and girls.

  • Jack Daniel's: Live Freely. Drink Sensibly.

    July 18th, 2011 / Comments (1)

    Arnold just launched "Independence" – a new campaign for client Jack Daniel's. Kicking it off is this TV spot titled, "As American As."

    For print, a Tennessee letterpress was commissioned to roll out these handcrafted posters:

    And just how exactly were they created? Well, just watch:

    You can download the rest of the posters – and more – on Facebook.

    Nice work, Arnold.

  • Sometimes All It Takes Is IdeaPaint.

    June 28th, 2011 / Comments (0)

    Here's what local tech consulting firm G2 did with their workspace, with the help of Alphabet Arm and IdeaPaint:

    Sounds simple enough, right? But we all know that fostering an environment and culture that is collaborative and fun is no small feat. So kudos to G2.

    Now, just imagine if you had IdeaPaint on the walls of your parents' house growing up...

    There really is something about being able to write and draw on the walls without getting punished for it. So, parents (and office managers) out there – just IdeaPaint the shit outta those walls already, will ya?

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