Allen & Gerritsen (a&g) just relaunched the Zildjian cymbals brand under the new tagline, "Genuine You" born from the idea, “Give voice to the sounds within you.”
Parts of the relaunch included a shiny new website, a print campaign as well as mobile applications.
Some of the new features on the site include product reviews, user generated content like a Flickr feed for the community to upload their own photos and an artists page of the musicians who use Zildjian.
Below you'll see the website and one of the print pieces. Check out more print here after the jump.
Quite the collection of work here, big tip-o-the-hat to the good folks over at a&g.