• With all this tech about, is the big idea 'no idea'? Aussie CDs discuss. *May contain irony.

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    Are we thinking stuff through too much? What if we just chucked a load of tech together and let the public pick the bones out of it. And besides, there's just no room for an idea in amongst the live-streaming 3D-printed QR codes being delivered by a quad-copter.

    Starring a galaxy of creative stars from Down Under, this is of course a spoof that sets the stage for the Creative Fuel event in Sydnay at the end of July.

    The point is valid though. Increasingly tech can come first and the idea a distant second - if at all. It's a watchout for everyone: yes, technology can augment an idea but not replace it. Ideally it's invisible, working bits magic behind the scenes, letting the big thought land without interference or hoop-jumping.

    Find out more about the Creative Fuel event >

  • Penguin + Random House = Rebrand

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    "We tried every combination of a bird and a house," says Pentagram partner Michael Bierut, of the quest for the perfect merger logo, as demanded by the marriage of two of the world's biggest publishers, Penguin and Random House, last July.

    The solution? A simple, elegant wordmark that pairs up nicely with any of the 250 imprint logos now under one Penguin Random House roof:

    Neat, huh? You can read more about Pentagram's process here.

    Via.

  • What Does Memorial Day Mean to You?

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    Brought to us by our friends over at StoryCorps, here's a little something to put the three-day weekend into perspective...


    Joseph Robertson was an infantryman in the U.S. Army during World War II, where he fought in the Battle of the Bulge. Just a few years before passing away at age of 90 in 2009, he recorded what he called the saddest memory of his life.

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  • Amazing student chalkboard art is genius but anonymous. #dangerdust

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    At the Columbus College of Art and Design, two college students have gone rogue - but publicly at least, no one's letting on which two. The anonymous duo, who go by the name Dangerdust, sneak into a classroom each Sunday or Monday and create a masterpiece out of nothing but chalk. All we could manage at school was a speed knob.

    The pair are both seniors in Advertising & Graphic Design, but somehow they manage to spare the brainpower and time to create these chalkboard works of art - some taking 11 hours to complete.

    You just have to marvel at the technique, the breadth of styles, the thinking that's gone into it and the commitment and planning.

    “When you’re working on long extended projects for graphic design classes it’s easy to… lose motivation,” they said. “I think we’re tired of the computer, and [chalking] gives us motivation.”

    “I remember the first couple we did, I didn’t think anything was going to happen, [but] people were like, ‘Yeah, I’ve seen that on Instagram!’” they remembered. “We get so giddy over 10 likes on Instagram.”

    Dangerdust on a day outDangerdust on a day out

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  • Trailer Thursday: Fargo, Sin City & Font Men

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    Here's a quick look at what should be on your radar right now...

    Fargo: The TV Series

    Sin City: A Dame To Kill For

    Font Men

  • 'What if We Filmed Strangers Kissing For the First Time?'

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    Sounds like the makings of a viral video...

    LA-based fashion brand Wren collaborated with director Tatia Plleva to create this gem of a short film that's been making the rounds. As of this posting, it's racked up over 25 million views on YouTube.

    Well done.

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