• Jack Daniel's: Frank The Man

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    Agency: Arnold

  • Reebok: 'New Brand Mark is Not a Logo, It's a Symbol'

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    Canton-based Reebok is adopting the new delta symbol — introduced when the partnership with CrossFit began three years ago — company-wide and across its entire product line (except for Classics).

    “The branding change coincides with Reebok’s singular focus on fitness,” the brand said in a press release. “...Through the millennia, the delta has been a symbol of change and transformation. The Reebok Delta has three distinct parts each representing the changes—physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.”

    What do you think? Good move or no? Is anyone gonna miss the vector logo?


  • CVS Quits For Good.

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    If you haven't heard yet, the Woonsocket, RI-based CVS Caremark will stop selling tobacco products at all its CVS/pharmacy locations starting October 2014.

    Obviously this is a huge PR coup for the company, albeit not a financial one – CVS will be forgoing nearly $2 billion in annual revenue with the move. So bravo, CVS. We at the Egotist (tobacco-free ourselves) applaud this decision and announcement. It's nice to see another New England brand leading the way.

    So what's the lesson here, boys and girls? If a huge corporation can do it, so can you.

    You can read the full press release from CVS here.

  • Exhibition: The Art of American Advertising 1865-1910

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    From the Baker Library Historical Collections at Harvard Business School:

    “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in 1889.1 Fowler was referring to modern American advertising that burst onto the economic and cultural landscape after the Civil War. By the 1860s, the railroad industry had created a national network for the manufacture and distribution of industrial and consumer goods and, with it, the need for eye-catching, widespread advertising. Capitalizing on the growing industries of advertising and printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications and novelty items. The emerging advertising profession after the Civil War represents a marketing revolution in which technology, creativity, and art were marshaled together to serve commercial ends. Drawing from Baker Library’s Historical Collections, The Art of American Advertising, 1865—1910 explores the role these burgeoning and extraordinarily inventive forms of advertising played in marketing mass-produced products to the evolving American consumer culture.

    Obviously, we'll be making our way over there to check this all out soon. You should come join us...

    The exhibit is located on the first floor of the Baker Library | Bloomberg Center at Harvard Business School.

    25 Harvard Way
    Soldiers Field
    Boston, MA 02163

  • Trailer Tuesday: One Word – DINOBOTS.

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    There really wasn't much for us to be excited about with this past Sunday's Seahawks-Broncos matchup (before, and as it turned out, during the game), so we paid extra attention to this year's TV spots as they aired live. And since we haven't really been keeping close tabs on Michael Bay's activities these days, this was a pleasant surprise for those of us who grew up watching the original animated series back in the day...

    So will Grimlock and Optimus be joining Marky Mark at Wahlburgers for the premiere party this June? Please say yes.

  • Now Hiring: Creative Director – Simon Pearce

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    Simon Pearce is hiring: Creative Director. Please Note: You must become a member to see jobs posted within the last three days.

  • The True Meaning of Christmas...

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    From one of our favorites, to you and yours...

    Merry Christmas.

  • The Soundtrack To Our Holiday Season: Vince Guaraldi's 'A Charlie Brown Christmas'

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    This is on repeat in the office right now...

    We don't care. We love it.

    Happy Holidays, all.

    Check out the story behind the music from our friends at NPR here.

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