The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" ba[Read More]
Creative, design and advertising agency Colossus has developed a new brand identity for the historic Boston Symphony Orchestra (BSO) and its sub-brands The Boston Pops, Tanglewood, and Symphony Hall, Co-Founder and ECD Travis Robertson announced today. The agency also worked to craft a new brand strategy and brand architecture for the BSO. This is the agency’s first project for the client after winning the bus[Read More]
Pair are first partners the Boston advertising agency has hired in its 18-year history
Full-service advertising agency Full Contact has added two key members to its team, Erin Regan and Mark Battista.
Managing Partner Erin Regan is motivated by a relentless pursuit to drive innovation in the modern agency landscape. She is a seasoned agency leader whose role is to drive the company’s strategi[Read More]
A new player in Kids & Family entertainment was recently announced with the launch of Pretty Amazing, an original IP incubator and production company. The new venture is an offshoot of award-winning animation and motion design studio Hero4Hire Creative. Coinciding with the launch, Pretty Amazing also announced its first property: the return of Emmy-nominated animated series Fizzy’s Lunch Lab on Common Sense Networks’ Sensical chann[Read More]
AOR Colossus Launches Debut Work for Client Embark
Simply open social media, and you’ll be flooded with videos showcasing the joy of owning a dog. But in the latest advertising campaign for leading global canine health and genetics company Embark Veterinary, creative agency of record Colossus brought to life the joy that comes with discovering your dog’s genetic makeup.
Fair Folk, a full-service agency that is the “most un-agency agency you’ll ever meet,” today announced the promotion to partner of three employees. Creative Directors Emily Nollet and Amanda Roberts and Director and Head of Production Dave Shaw are now partners. The independent shop, founded by former Hill Holiday creative team Jon Casey and Kevin Cimo, helped build Athletic Brewing Co from an idea into a 250+ employee category leader wi[Read More]
Convenience store chain Cumberland Farms is harnessing the power of good, old fashioned, New England sarcasm in its latest project by advertising agency Colossus.
https://vimeo.com/859951971?share=copy
Cumby’s, as locals refer to the chain, is New England-based and has more than 500 locations in the region as well as New York and Florida. The campaign, which launches in early Septem[Read More]
For cyber criminals, identity is the most vulnerable point of exploitable access. And for businesses, the identity of every employee represents a potential threat to the organization's most precious secrets. Boston agency, Colossus, explores these themes in a fantastical new campaign for client CyberArk.